These were all part of the process which made even the simplest recipes take much more time. Finding a recipe, grocery shopping for ingredients, washing the necessary utensils and cookware, etc. In a time before Blue Apron, meal prep relied mostly on the person doing the cooking. So, how exactly did Blue Apron change the dinner game? Let’s discuss what disruptive strategy breakthroughs it made and how the brand differentiated itself from top competitors over the years. From expanding its distribution centers to finding more environmentally-friendly practices, Blue Apron has altered the landscape significantly since its inception.
Though it’s been nearly ten years since Blue Apron first came to be, what started off as a simple local meal service has expanded exponentially in the past decade. Blue Apron, a leading meal kit delivery company, came to fruition to solve these everyday problems. Whether that’s ensuring you have the right ingredients, finding a recipe the whole family can love, or even taking the time out of your busy schedule to cook, it can truly be an undertaking. It feels as though mealtime, throughout history, has been a source of tension.
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